I served as the primary administrator and project lead for a global Magento 2 commerce platform built from the ground up. Partnering with an offshore development team and regional business stakeholders, I helped transform the site from a blank slate into a revenue-generating engine that serves audiences worldwide.

My role & impact

• End-to-end platform management: Daily admin, content publishing, catalog ops, and QA across the full Magento stack.
• Catalog at scale: Managed 4,700+ products with robust attributes, categories, and media.
• Global reach: Supported 47 country store views with localized content in 5 languages.
• Revenue growth: Scaled to $3.2M in sales (2024) with continued YoY growth.
• Cross-functional leadership: Bridged UX, dev, marketing, and regional stakeholders to align roadmap and execution.

What I led

• Build & migration: Ground-up Magento 2 implementation, environment coordination, and launch planning.
• Content & merchandising: Product pages, landing pages, and promotional flows focused on conversion.
• Governance: Workflows, documentation, role-based permissions, and editor training for global teams.
• Quality & performance: Regression testing, release coordination, and backlog/issue triage in Jira.

Selected outcomes

• Established a repeatable content model for rapid country rollouts.
• Improved findability and conversion with structured data and cleaner PDP templates.
• Reduced publishing time by standardizing assets, attributes, and page patterns.